Just a few miles away from the Austin Convention Centre, the venue for this year’s Dell World 2012 is the Texas University where Michael Dell first got the idea for making computing devices. Many years later, the promoter of the now $60-billion company is executing a new idea - to take Dell beyond PC into services and solutions space. INTEGRATING SOLUTIONS What this means is that instead of just selling boxes, Dell is now integrating storage, servers, networking solutions along with a wide portfolio of services to become a full-fledged IT company. “We have travelled millions of miles from where we started. But what we do today is very different from what we did even five years ago.

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