-
Mar 06, 2013
-
Mahindra & Mahindra to take on Tata Motors, launch more mini trucks
After grabbing a sizeable share from Tata Motors in the utility vehicle market, Mahindra & Mahindra is adding more mini trucks to its portfolio in a bid to challenge the dominance of India's leading truck maker by market share.M&M is working on a new platform, codenamed P601, to take on Tata Motors' Ace Zip and Magic Iris - brands driving the volumes for the largest truck maker in the mini truck space.M&M is likely to invest 300-350 crore in the platform. The product is likely to hit the market in the first half of 2015 and will be manufactured at M&M's Zaheerabad plant.
Source -
http://economictimes.indiatimes.com
|