Around the globe, Van Heusen is a brand that is patronised by average office goers. However, in India, it is at the premium end of the apparel segment. The brand from Madura Fashion and Lifestyle is shedding its formal tag fordiversified portfolio including women apparel range, footwear and even a sportswear line.
To complement this diversified portfolio, the company has integrated its supply chain to ensure that it reaches the retail shelf in the shortest time period.Vinay A. Bhopatkar, Brand Head, Van Heusen, “This (fiscal) year overall has been under pressure as footfalls have dropped for most players. We are building a buffer against slowdown with a diversified portfolio to create consumer interest.”

Source - http://www.thehindubusinessline.com